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Writer's pictureShelly Clarke

SMBs "Grow" or "Stay the Course"

Updated: Mar 11



DATA POINTS

  • The federal budget deficit is projected to grow from $1.6 trillion in fiscal year 2024 to $2.6 trillion in 2034 [1].

  • The US economy started 2024 on a strong footing, with various indicators of business activity, labor markets, sentiment, and inflation moving favorably [2].

  • Economic growth is expected to decelerate in 2024 due to the broader toll of monetary policy effects and fading post-pandemic tailwinds [3].

  • Real business investment is projected to grow by 1.9 percent in 2024 and by 3.5 percent in 2025 as the economy improves and lending standards ease [4].

  • Global growth is forecasted to stay at 3.1 percent in 2024 and rise to 3.2 percent in 2025, with elevated central bank rates to combat inflation [5].

  • The US economic outlook suggests the economy will settle into its long-term growth rate of around 1.8% in 2024 [6].



TRANSFORM & OPTIMIZE

  • Utilize Cloud Computing: Leveraging cloud computing services allows SMBs to access scalable resources, enhance collaboration, and reduce infrastructure costs

  • Implement Data Analytics: Adopting data analytics tools enables SMBs to gain insights into customer behavior, optimize operations, and make data-driven decisions

  • Focus on Security: Prioritizing cybersecurity and data protection safeguards SMBs against cyber threats and builds trust with customers

  • Embrace Automation: Automation of repetitive tasks streamlines processes, improves efficiency, and frees up time for strategic initiatives

  • Adopt AI and Machine Learning: Implementing AI and machine learning technologies enhances personalization, automates tasks, and improves customer service

  • Enhance Digital Marketing: Investing in digital marketing strategies such as content marketing, social media advertising, and SEO boosts online visibility and customer engagement

  • Upgrade Customer Relationship Management (CRM): Implementing CRM systems helps SMBs manage customer interactions, track sales opportunities, and deliver personalized experiences

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